In my videos, I talk about my long-term Realtor friend Jim Reitzel from Canada, who was in the TOP 1% IN NORTH AMERICA, which has over 1.6 million licensed real estate agents!

To do that, you have to be someone special and particularly, you have to be doing things that others aren’t – and in most cases haven’t even thought of doing – it’s not even in their consciousness!

No matter what industry you are in, take note of this – JIM’S TOTAL BUSINESS HAS ALWAYS BEEN BASED ON REFERRALS.

If you check out my video on Referral Targeting, you’ll see that every year he had a target for referrals, which is totally unique!

Think about it, your business or any others you know of, have any one of them got an annual referrals target?

Just sharing some of the things he did:-

  • Every year he had a huge family event, with jumping castles and rides for the kids, free barbecues etc. and it was only for people who had referred his business – and there was always a $1000 prize given to the one who had referred the most.
  • Way before the use by date, he would send his customers new batteries for their smoke alarms (which by the way, meant his business had to know everything about their customers including how many smoke alarms), to “keep their customers safe!”

Can you imagine how good that made people feel and the loyalty it engendered!

  • Also every year on their birthday [and wedding anniversary], every customer received a meal for two at a local restaurant.

    o Now if you check my audio interview about getting other businesses to promote you and vice versa, those relationships would ensure those meals would only cost Jim half the amount or even less!

Once again, making people feel really special and totally locked in!

  • From a business perspective he used to hold events aimed at getting all the business customers together, so they could build relationships and possibly work with each other, thereby helping to build their businesses!

So, even with this sample I’ve shared [With more to come later], it’s no wonder his customer loyalty was 100% and the referrals just kept coming!

As I said, in the top 1% in North America but no wonder, doing things differently to most, totally focused on the customer!