$19.99
Ian Grace explains why real estate advertising is fundamentally broken, arguing that the industry undervalues advertising, lacks proper training, and focuses on features instead of buyer benefits. He outlines what bad property ads look like and shows how mastering professional advertising can help agents win more listings and attract the right buyers.
Ian Grace, from Brisbane Australia, spent 16 years working and researching in the UK, South Africa and USA. In the UK, he received what was renowned as the World’s Best Customer Service, Advertising and Sales training in the newspaper industry, courtesy of Thomson Newspapers UK.
Phone: +61 424 143 140
Email: amazing@iangrace.com.au
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